Elegant Calligraphy
First concept explored an expressive calligraphic monogram with flowing letterforms, inspired by the ornate typography of classic fairy tale titles.
Piuma Books is an independent children's publishing house, offering a complete publishing experience, from illustration and book design to publication.
As the studio evolved into a full-service publisher, it needed an identity that reflected more than the books themselves. The challenge was to capture the wonder of children's literature while communicating the care, craftsmanship, and creativity behind every stage of the publishing process.
Inspired by the timeless charm of classic storybooks, the final identity combines elegant typography with subtle magical details to create a brand that feels imaginative, refined, and memorable across both print and digital applications.
“Inspired by the timeless charm of classic fairy tales and illustrated storybooks.”
Creative Direction
The goal was to capture a sense of wonder by blending the timeless charm of classic fairy tales with a refined, contemporary aesthetic.
Elegant calligraphic lettering, graceful forms, and recurring star motifs evoke handcrafted storytelling, while a rich palette of purple and gold reinforces creativity, imagination, and premium craftsmanship.
Concept Exploration
Three typographic directions were explored, each inspired by the timeless charm of classic fairy tales and children's literature.
01
02
Feather Exploration
The second concept experimented with integrating a feather directly into the lettering, emphasizing themes of writing, creativity, and movement.
03
Refined Monogram Final choice
This direction refined those ideas into a balanced monogram where the feather seamlessly integrates into the letterform, resulting in a clean, memorable identity that was ultimately selected.
Color Palette
The identity was designed with both digital and print applications in mind. The contrast between deep purple and warm gold lends itself naturally to premium finishes such as foil stamping, reinforcing the magical, collectible quality of children's books.
Soft Periwinkle
#7D7DFB
Warm Gold
#FFD674
Typography
PRIMARY / LOGO & HEADINGS
SECONDARY / BODY TEXT
Aa
Aa
Bodoni Moda
Echoing the charm of classic fairy tales, Bodoni Moda anchors the brand's visual voice and serves as the foundation for the custom “P” monogram. Its dramatic, high-contrast serif details are reserved for large headlines, bringing a timeless, whimsical elegance to the page.
DM Sans
DM Sans acts as the modern, understated companion to our main typeface. Selected for its exceptional clarity, it handles all body text and layout details, ensuring the stories remain effortless to read in print and on screen.
The final logo combines a classic serif “P” with a stylized feather, an emblem of writing, imagination, and stories taking flight.
Designed with versatility in mind, the mark balances intricate, whimsical details with a strong geometric silhouette. This ensures the identity retains its magical quality whether scaled down on a digital screen or deeply debossed in gold foil on a textured book spine.
